The #1 brand in comedy just paired with the #1 brand in GIFs. Today Comedy Central announced it’s partnership with GIPHY to bring the world the GIF Maker Creation suite to the cc.com online video clip player. Fans can now use this suite to instantly create and share GIFs as they watch their favorite clips on CC.com. This gives fans a change to actively engage with the immense Comedy Central library making the content even more personalized. Comedy Central General Manager, Dave Bernath says “Our goal is to create experiences and produce content that connects with Comedy Central fans… Our collaboration with GIPHY empowers our viewers to engage with their favorite moments in a unique way. The shareable GIFs exemplify how our brand is part of the zeitgeist.”
This partnership is the very first to utilize the GIF Maker within a third-party video player. With just two clicks, fans can create custom GIFs from clips of Comedy Central shows they love. If there’s a particular quote a fan is keen on they can add a caption to it. If they wish to add a GIF to a tweet, BOOM, the GIF-punchline is all yours. We understand Viacom will also announce ground-breaking collaborations across the portfolio with GIPHY in the near future. The sky is the limit, kids!