Today Comedy Central launched Discover Comedy Central on Snapchat. It will be the only comedy brand to partner with the photo messaging titan for the launch of Snapchat’s Discover. So what exactly is Discover you might wonder? Discover is a new way to explore Snapchat Stories from different editorial teams. It’s not social media but a new narrative technology. This technology has been built exclusively for creatives like Comedy Central. Discover Comedy Central on Snapchat will provide a new avenue for Comedy Central to build it’s brand and reach new audiences through sharing stories on a daily basis. It’s yet another way for the #1 brand in comedy to give it’s busy fans access to it’s premium content. There will be 5-6 stories for each new edition, curated and produced by CC’s editorial team which will be updated daily. Because our attention spans are short these days, every edition will be refereshed after 24 hours. What? Yes. Lap it up today!
Mentions: Get more info HERE. Now you have a valid reason to use the excuse “I’m using Snapchat for the Stories”!